
TATCHA
"I first discovered Babe Original's Essential Serum in 2021 through social media, and within just 3-4 weeks, my friends were convinced I was wearing false lashes — that's how dramatic the results were! Since then, I've been hooked. The results speak for themselves —this serum truly works!"
Real Babe customer since 2021
Dallas, TX
MEET THE “ORIGINALLY YOU” CLASS OF 2026: REAL BABE CUSTOMERS, REAL STORIES
New here? Let us introduce you to one of our favorite things we do at Babe Original.
At Babe, beauty isn’t about fitting into a mold. It’s about owning what makes you you.
That’s the purpose behind our second annual “Originally You” campaign. It’s an open casting call where we invite real Babe customers from around the country to step in front of the camera and celebrate what makes them original. No modeling experience needed. Just real people showing up as themselves, showing real results they genuinely love.
This year’s Class of 2025 includes 10 amazing individuals from across the U.S.
Selected from hundreds of applicants, these customers were flown out to Babe HQ in Dallas, TX, for a full day of photos, new friendships, and celebrating exactly who they are. Each person brought their unique energy and helped create a truly unforgettable experience.
Why do we prefer real customers over professional models?
Our community is the “face” of Babe Original. Real customers and people like you reflect our community in the most honest way, bringing an energy to set that can’t be replicated. They showed up with real experiences with our brand and real results, showcasing their lashes, brows, hair, and lips - all in ways that are totally their own.
Here’s something we’re really proud of! 👇
From now on, you’ll start seeing our real customers featured on our product packaging, instead of professional models. These are actual results from people who have been purchasing Babe products for months and even years - not every brand can say that!
We consider ourselves lucky to have a community willing to show up across the country for us with a genuine love for the brand and products. We made lifelong friendships with the 10 individuals and look forward to many more opportunities to connect with our customers IRL through the years!
Now, without further ado...
FAQS
How often should I use this?
How often should I use this?
Every night on both eyes! Beginners should apply serum every 2-3 days and work up to nightly use once eyes are used to the product. Once satisfied with results, you can apply just 2-3 times a week to maintain your look.
How much should I apply?
How much should I apply?
You only need 1 dip for both eyes. Wipe off any excess product from the wand before applying, then apply a thin line just above your upper lash line on clean, dry skin just like eyeliner. Wait 2-3 minutes for serum to dry before applying skincare, makeup, touching your eyes, or laying down.
Where should I apply this?
Where should I apply this?
Apply to your upper lash line on clean, dry skin. Do not use on lower lash line.
When will I see results?
When will I see results?
Everyone’s a little different - some people start seeing progress as soon as 4 weeks in! We recommend taking before & after photos along the way and comparing your results after 12 weeks of consistent use.
What if I stop using it?
What if I stop using it?
We recommend applying serum 2-3 times a week to maintain your look once you're satisfied with results!
What shape is the applicator?
What shape is the applicator?
The applicator is a small, detailed brush that allows for precise formula placement.
Is this safe to use with lash extensions?
Is this safe to use with lash extensions?
YES! Our lash treatments are oil-free and safe to use with extensions and strip lashes.
What should I do if I get the product into my eye?
What should I do if I get the product into my eye?
Immediately rinse thoroughly with cool water to completely remove the cosmetic serum from the eye.
Can I use Essential Lash Serum if I have sensitive skin?
Can I use Essential Lash Serum if I have sensitive skin?
When you first start using the serum on sensitive skin, we recommend applying every other night for the first two weeks. This will allow your skin to acclimate to your new routine. Make sure to review the product instructions and our tips + tricks, as sensitivities can occur from using too much serum or applying improperly. Less is more, babe! As with any new personal care product, there is always a chance it may not be the right fit for you. If you experience any unwanted effects, discontinue use.
What are the key ingredients in Babe Original’s Essential Lash Serum?
What are the key ingredients in Babe Original’s Essential Lash Serum?
Isopropyl Cloprostenate – A prostaglandin analog that conditions hair Amino Acids – The building blocks of crucial beauty proteins like keratin Panthenol – Smooths and softens texture of damaged hair Biotin – Moisturizes and strengthens hair Sodium Hyaluronate (Hyaluronic Acid) – Restores damaged hair for enhanced appearance and strength Tocopheryl Acetate (Vitamin E) - Skin conditioning agent full of antioxidants
What is Isopropyl Cloprostenate?
What is Isopropyl Cloprostenate?
Isopropyl Cloprostenate is a prostaglandin analog that conditions hair. It works hand in hand with our nourishing blend of performance-based ingredients like Amino Acids, Biotin, and more to support your best lashes ever.
Is this scented?
Is this scented?
No, there is no fragrance.
How pigmented is it?
How pigmented is it?
The formula contains no pigment and is transparent.
Is this safe to use with permanent makeup?
Is this safe to use with permanent makeup?
Yes, you can use this product on completely permanent makeup and touch ups. We recommend checking with your permanent makeup artist for specific post-care instructions.
Is this serum safe to use during pregnancy?
Is this serum safe to use during pregnancy?
Do not use if pregnant or nursing, undergoing treatment for glaucoma or cancer, or if you have ever experienced conjunctivitis, dry eyes, eye infections, styes, irritation from other cosmetics applied in the eye area, or any eye-related disorder or illness.
What important information should I know before using this product?
What important information should I know before using this product?
WARNING: For external use only. Keep out of reach of children. Only apply with applicator. Do not share applicator. Secure lid tightly after each use. Avoid getting in eyes; if so, immediately rinse with cool water. Do not use if pregnant or nursing, undergoing treatment for glaucoma or cancer, or if you have ever experienced conjunctivitis, dry eyes, eye infections, styes, irritation from other cosmetics applied in the eye area, or any eye-related disorder or illness. Discontinue use immediately if irritation occurs. If symptoms persist, seek medical attention.